Recorded at the Habit Summit back in 2014, this video features Josh Elman, partner at VC firm Greylock and early product guy at Twitter, Facebook and Linkedin. He tells the story of his team's re-development of … Read More... about How Twitter Built User Habits
The Brains Of Millennials Are Not Being Rewired By The Internet
This is a guest post from Eaon Pritchard a brand, media and behaviour change strategist with 20+ years experience in the UK and Australia. He writes about brands, advertising and behavioural science at Never … Read More... about The Brains Of Millennials Are Not Being Rewired By The Internet
Nudge Theory: Marketing Nirvana or Unrepeatable Myth?
By Sam Michel
Nudge, the much-beloved buzzword of psychologists, behavioural economists and those trumpeting neuromarketing. But is this the psychology equivalent of the Emperor's New Clothes? Popularised by Richard Thaler … Read More... about Nudge Theory: Marketing Nirvana or Unrepeatable Myth?
The Strongest Persuader: You By Dr Aaron Balick
Dr Aaron Balick used Freud’s Id, Ego and Super Ego to understand how we use technology and how we use social media to show the world the best version of us... Relive his presentation here Chinwag Psych … Read More... about The Strongest Persuader: You By Dr Aaron Balick
Intangible Value: How The Limitations Of Human Psychology Can Make Us Happy By Leigh Caldwell
Pricing expert Leigh Caldwell taught us the value of intangible objects, just imagine how much more we're willing to pay for a suit that contains a Valentino label... Chinwag Psych London 2014. Leigh … Read More... about Intangible Value: How The Limitations Of Human Psychology Can Make Us Happy By Leigh Caldwell
The Neuroscience of Telling Stories by Sarah Walker
Global Head of Neuroscience at Millward Brown, Sarah Walker, provided us with some excellent advice on how to incorporate stories into our brand's advertising campaign. Make it credible, relevant & worth … Read More... about The Neuroscience of Telling Stories by Sarah Walker