In case you missed Dr Jillian Ney’s presentation at this month’s Psychup, we’ve got it here for you for your viewing pleasure.
“Insight from the noise”. Dr Jillian’s focus was on Social media measurement and its growing concern for today’s modern marketer. She explored how current social media monitoring and analytics solutions fail to really measure social media engagement by seducing our heuristics and need to report big numbers. She introduced a new way to view social media measurement.