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Psychmatters

Where Behavioural Science Meets Business

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Psychology, Behavioural Science, Artifical Intelligence & Machine Learning explained for Business

The Neuroscience of Telling Stories by Sarah Walker

28 May 2014 by PsychMatters Staff

The Neuroscience of Telling Stories by Sarah Walker

Global Head of Neuroscience at Millward Brown, Sarah Walker, provided us with some excellent advice on how to incorporate stories into our brand’s advertising campaign.

Make it credible, relevant & worth listening to…

Chinwag Psych London 14. Sarah Walker, Millward Brown. “The neuroscience of stories” from Chinwag

Photo (cc) Artur Ring on Flickr. All rights reserved.

Filed Under: News

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