Recorded at the Habit Summit back in 2014, this video features Josh Elman, partner at VC firm Greylock and early product guy at Twitter, Facebook and Linkedin. He tells the story of his team's re-development of Twitter's signup process and the dramatic improvement in results. Whilst the video dates from a few years back and Twitter has some wider existential struggles, it's … [Read more...] about How Twitter Built User Habits
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The Brains Of Millennials Are Not Being Rewired By The Internet
This is a guest post from Eaon Pritchard a brand, media and behaviour change strategist with 20+ years experience in the UK and Australia. He writes about brands, advertising and behavioural science at Never Get Out of the Boat and the WARC blog. You'll find him on Twitter @eaonp. There is a popular idea. One that you probably encounter every week in some variant. It goes … [Read more...] about The Brains Of Millennials Are Not Being Rewired By The Internet
Nudge Theory: Marketing Nirvana or Unrepeatable Myth?
Nudge, the much-beloved buzzword of psychologists, behavioural economists and those trumpeting neuromarketing. But is this the psychology equivalent of the Emperor's New Clothes? Popularised by Richard Thaler and Cass Sunstein in their book Nudge: Improving Decisions About Health, Wealth and Happiness - required reading, and upcoming on the PsychMatters bookshelf. The theory … [Read more...] about Nudge Theory: Marketing Nirvana or Unrepeatable Myth?
The Strongest Persuader: You By Dr Aaron Balick
Dr Aaron Balick used Freud’s Id, Ego and Super Ego to understand how we use technology and how we use social media to show the world the best version of us... Relive his presentation here Chinwag Psych London 14. Aaron Balick, Mindswork. "The Strongest Persuader: You." from Chinwag Photo (cc) Artur Ring on Flickr. All rights reserved. … [Read more...] about The Strongest Persuader: You By Dr Aaron Balick
Intangible Value: How The Limitations Of Human Psychology Can Make Us Happy By Leigh Caldwell
Pricing expert Leigh Caldwell taught us the value of intangible objects, just imagine how much more we're willing to pay for a suit that contains a Valentino label... Chinwag Psych London 2014. Leigh Caldwell, The Irrational Agency. " Intangible value: how the limitations of human psychology can make us happy" from Chinwag Photo (cc) Artur Ring on Flickr. All rights … [Read more...] about Intangible Value: How The Limitations Of Human Psychology Can Make Us Happy By Leigh Caldwell
The Neuroscience of Telling Stories by Sarah Walker
Global Head of Neuroscience at Millward Brown, Sarah Walker, provided us with some excellent advice on how to incorporate stories into our brand's advertising campaign. Make it credible, relevant & worth listening to... Chinwag Psych London 14. Sarah Walker, Millward Brown. “The neuroscience of stories” from Chinwag Photo (cc) Artur Ring on Flickr. All rights … [Read more...] about The Neuroscience of Telling Stories by Sarah Walker
Neuromarketing Is Bulls**t By Craig Sullivan
The ever engaging Craig Sullivan has shared with us his presentation slides from Psych, and so, we in turn are sharing them with you. Enjoy. Chinwag Psych London 14. Craig Sullivan, Optimal Visit Ltd. “Neuro Marketing is Bulls***t” from Chinwag Photo (cc) Artur Ring on Flickr. All rights reserved. … [Read more...] about Neuromarketing Is Bulls**t By Craig Sullivan
PsychMatters Featured Startup – Cognitive Lode
Here at PsychMatters, we’re always after ways to help the up and coming so we’ve devised our Startup feature to showcase the very best of the best in the startup world. Introducing – Cognitive Lode. Website - http://coglode.com/ Twitter - @cogLode Founded in March 2014 by Antony and Jeremy Ribot, Cognitive Lode is a startup fresh out of the box. It is a new resource by ribot … [Read more...] about PsychMatters Featured Startup – Cognitive Lode
What Happens When Biology, Data And Our Brains Meet? By Paul Armstrong
A borrowed blog from Paul Armstrong on Memeburn on his takings from his day at Chinwag Psych. A feisty crowd of 200 behavioural psychologists, analysts, researchers and agency folk poured into the annual Chinwag Psych London this morning to hear the latest in tech, psychology and brain science to help everyone be happier, more effective shillers of their respective wares. The … [Read more...] about What Happens When Biology, Data And Our Brains Meet? By Paul Armstrong
40% of Online Advertising Misses the Target: Here’s Why By Edie Lush
Originally posted by Edie Lush on The Week, Edie gives the lowdown on what she took away from Psych last week. Make ads funny, sexy, cute and illuminating – but what really matters is that they are unpredictable. I know I’m not alone in being cross with online advertisements. In fact, since writing articles on Singularity and Virtual Reality I am being stalked by ads for … [Read more...] about 40% of Online Advertising Misses the Target: Here’s Why By Edie Lush