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If you missed the brilliant presentation from Nathalie Nahai at Chinwag Psych, she's very kindly given us her presentation slides to share with you lovely lot. You'll be writing killer headlines in no time... Chinwag Psych London 14. Nathalie Nahai, Webs of Influence Author. "The secret psychology behind persuasive content" from Chinwag Photo (cc) Artur Ring on Flickr. … [Read more...] about Pack A Powerful Punch – How To Write A Killer Headline By Nathalie Nahai

We just wanted to say a big thank you to everyone who came and helped make our second Chinwag Psych Conference a success. So just in case you missed the day, we have a round up of the activities and keep your eyes peeled on PsychMatters for the slides from our speakers presentations. Anticipate We began with an intro from Toodle pip himself, Sam Michel before kicking off the … [Read more...] about Chinwag Psych 2014 – That’s A Wrap

Brian Massey is jetting in all the way from the US of A to join us tomorrow for Psych, but before he treats us to his talk on getting past the bouncers in our brains, we've got a blog post fresh from his own blog. If Psychology is the practice of understanding a person through their actions and behaviours, isn’t website optimisation pretty much the same thing? The folks who … [Read more...] about How to Know Your Audience like a Psychologist by Brian Massey

On Thursday, Dr Aaron Balick will be presenting at our Psych London Conference and he's very kindly given us a sneak peak of his talk topic, originally posted on his own site. Hear more from him, and from others on this and other related issues on psychology and technology at the Conference on Thursday May 16th, at the Museum of London. Tickets still available. It’s time we … [Read more...] about The Strongest Online Persuader You’ll Ever Encounter: Yourself by Dr Aaron Balick

With just a week to go until this year’s Psych London conference, this blog post is dedicated to our lovely sponsors, to publicly thank them for making this possible. Here at Chinwag Psych, we’re a picky bunch. Not just anyone can come along to sponsor Psych London, and we think our crop of sponsors are all a fantastic fit for Psych London. They all have a genuine passion for, … [Read more...] about Drumroll Please…Our Lovely Line Up Of Psych Sponsors

With just one week to go before Psych comes to London, there's not much time left to book your tickets to come along. In case you were in any doubt over whether to come, we’ve compiled an (almost complete) go-to guide for sponsors, speakers and their topics. Dr Aaron Balick - The Strongest Persuader: You. When thinking about online persuasion, we generally think of it as … [Read more...] about The Power of Values: Why Emotional Optimization has the Highest ROI And More at Chinwag Psych…

Here at PsychMatters, we’re always after ways to help the up and coming so we’ve devised our Startup feature to showcase the very best of the best in the startup world. Introducing - Big Top. Website - http://bigtopapp.com/ Twitter - Coming Soon Founded in 2011 by Steve Evans and based in Brighton and Portsmouth with 7 members of staff. Big Top software was created so … [Read more...] about PsychMatters Featured Startup – Big Top

A fascinating study conducted by Outbrain, shows that contrary to what we may imagine to be true positive superlatives do not bring in the clicks and shares, negative ones pack a far more powerful punch. Drawing analysis from an impressive list of 65,000 paid link titles within Outbrain’s network they measured the impact of superlative use on engagement (click-through … [Read more...] about Positive Headlines Are The Worst

A big thank you to all who came yesterday to the fascinating and thought provoking discussion with best selling author of Hooked: How To Build Habit Forming Products, Nir Eyal. In case you missed it, or just want to see it again...and again. Nir has very kindly provided us with the slides to share with you lovely lot. "The Hook Model is a pattern found in habit-forming … [Read more...] about How To Build Habit Forming Products By Nir Eyal

Here at PsychMatters, we’re always after ways to help the up and coming so we’ve devised our Startup feature to showcase the very best of the best in the startup world. This week we give you...Monolith. Website - http://mnlth.co/ Twitter - @meetmonolith Founded in April 2012 by Martin Birac and Boris Surya and based in Amsterdam, Monolith is a retail analytics company. We … [Read more...] about PsychMatters Featured Startup – Monolith