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Psychmatters

Where Behavioural Science Meets Business

Psychmatters

Psychology, Behavioural Science, Artifical Intelligence & Machine Learning explained for Business

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Feb PsychUp: Meet Craig Sullivan (Optimisation Maestro) and Karen Haller (Colour Psychology Expert)

13 January 2014 by PsychMatters Staff

Colour fountains

PsychUp is back! This first gathering of 2014 takes place on 4th Feb at 6pm and it’s going to be a great way to start your Psych journey for the year with optimisation maestro, Craig Sullivan and colour psychology expert, Karen Haller. In addition to presentations, there’s drinks, snacks and plenty of time for networking and chat. Early-bird tickets have almost sold out, so … [Read more...] about Feb PsychUp: Meet Craig Sullivan (Optimisation Maestro) and Karen Haller (Colour Psychology Expert)

[video] Kathy Sierra on Badass Users, Behaviours and Better Business

10 January 2014 by PsychMatters Staff

How important is word of mouth marketing? Ask Business News Daily, ‘92 percent of people trust recommendations from friends and family above all other forms of advertising when making a purchase decision’. With all these social media platforms, no company is safe. People are taking to Twitter and Facebook to voice their opinions on all things brand, not to mention customer … [Read more...] about [video] Kathy Sierra on Badass Users, Behaviours and Better Business

Facebook or Twitter? How Age and Narcissism Motivates The Choice

10 December 2013 by PsychMatters Staff

Facebook is a mirror while Twitter is a megaphone. That is the core of a University of Michigan study into the two dominant social networks and how people use them. Lead researcher Elliot Panek and colleagues carried out two studies. In the first, college students were asked how they used social media and given personality assessments. Among this age group, narcissists … [Read more...] about Facebook or Twitter? How Age and Narcissism Motivates The Choice

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