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Psychmatters

Where Behavioural Science Meets Business

Psychmatters

Psychology, Behavioural Science, Artifical Intelligence & Machine Learning explained for Business

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Neuromarketing Is Bulls**t By Craig Sullivan

27 May 2014 by PsychMatters Staff

The ever engaging Craig Sullivan has shared with us his presentation slides from Psych, and so, we in turn are sharing them with you. Enjoy. Chinwag Psych London 14. Craig Sullivan, Optimal Visit Ltd. “Neuro Marketing is Bulls***t” from Chinwag Photo (cc) Artur Ring on Flickr. All rights reserved. … [Read more...] about Neuromarketing Is Bulls**t By Craig Sullivan

PsychMatters Featured Startup – Cognitive Lode

23 May 2014 by PsychMatters Staff

Here at PsychMatters, we’re always after ways to help the up and coming so we’ve devised our Startup feature to showcase the very best of the best in the startup world. Introducing – Cognitive Lode. Website - http://coglode.com/ Twitter - @cogLode Founded in March 2014 by Antony and Jeremy Ribot, Cognitive Lode is a startup fresh out of the box. It is a new resource by ribot … [Read more...] about PsychMatters Featured Startup – Cognitive Lode

What Happens When Biology, Data And Our Brains Meet? By Paul Armstrong

22 May 2014 by PsychMatters Staff

A borrowed blog from Paul Armstrong on Memeburn on his takings from his day at Chinwag Psych. A feisty crowd of 200 behavioural psychologists, analysts, researchers and agency folk poured into the annual Chinwag Psych London this morning to hear the latest in tech, psychology and brain science to help everyone be happier, more effective shillers of their respective wares. The … [Read more...] about What Happens When Biology, Data And Our Brains Meet? By Paul Armstrong

40% of Online Advertising Misses the Target: Here’s Why By Edie Lush

21 May 2014 by PsychMatters Staff

Originally posted by Edie Lush on The Week, Edie gives the lowdown on what she took away from Psych last week. Make ads funny, sexy, cute and illuminating – but what really matters is that they are unpredictable. I know I’m not alone in being cross with online advertisements. In fact, since writing articles on Singularity and Virtual Reality I am being stalked by ads for … [Read more...] about 40% of Online Advertising Misses the Target: Here’s Why By Edie Lush

Pack A Powerful Punch – How To Write A Killer Headline By Nathalie Nahai

20 May 2014 by PsychMatters Staff

If you missed the brilliant presentation from Nathalie Nahai at Chinwag Psych, she's very kindly given us her presentation slides to share with you lovely lot. You'll be writing killer headlines in no time... Chinwag Psych London 14. Nathalie Nahai, Webs of Influence Author. "The secret psychology behind persuasive content" from Chinwag Photo (cc) Artur Ring on Flickr. … [Read more...] about Pack A Powerful Punch – How To Write A Killer Headline By Nathalie Nahai

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PsychMatters investigates how behavioural science is applied in business and marketing with regular PsychUp networking events and the Chinwag Psych Conference series, exploring psychology, neuroscience and behavioural economics.
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