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Where Behavioural Science Meets Business

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[video] Kathy Sierra on Badass Users, Behaviours and Better Business

10 January 2014 by PsychMatters Staff

How important is word of mouth marketing? Ask Business News Daily, ‘92 percent of people trust recommendations from friends and family above all other forms of advertising when making a purchase decision’. With all these social media platforms, no company is safe. People are taking to Twitter and Facebook to voice their opinions on all things brand, not to mention customer … [Read more...] about [video] Kathy Sierra on Badass Users, Behaviours and Better Business

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