Colour is more than just a visual experience; colour is an incredibly powerful phenomenon used to influence us every day of our lives. It can influence our mood, behaviour and feelings; making us move quickly, feel relaxed, take action, eat more and spend more. It may seem hard to believe colour can have such an impact on our everyday lives. This is probably down to the fact … [Read more...] about The Colour of Money By Karen Haller
colour psychology
Feb PsychUp: Meet Craig Sullivan (Optimisation Maestro) and Karen Haller (Colour Psychology Expert)
PsychUp is back! This first gathering of 2014 takes place on 4th Feb at 6pm and it’s going to be a great way to start your Psych journey for the year with optimisation maestro, Craig Sullivan and colour psychology expert, Karen Haller. In addition to presentations, there’s drinks, snacks and plenty of time for networking and chat. Early-bird tickets have almost sold out, so … [Read more...] about Feb PsychUp: Meet Craig Sullivan (Optimisation Maestro) and Karen Haller (Colour Psychology Expert)
Behind You! Design Drives Online Sales
Chinwag Psych's very own Nathalie Nahai has given us a taster of what she'll be talking about at the conference. Have a read about the importance of a website's design and how it can influence what customers buy. The background image and colour of your site can prime consumers, claims new research. With a boom in commercial websites and the range of products on offer, how do … [Read more...] about Behind You! Design Drives Online Sales