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Psychmatters

Where Behavioural Science Meets Business

Psychmatters

Psychology, Behavioural Science, Artifical Intelligence & Machine Learning explained for Business

#PsychUp

The Neuromarketing Toolkit by Craig Sullivan

6 February 2014 by PsychMatters Staff

In case you missed the ever engaging Craig Sullivan at PsychUp this week or just want to go over it all again, he's kindly provided his presentation on The Neuromarketing Toolkit for you to have a gander at. All these trendy names like Neuromarketing, Growth Hacking, Conversion Optimisation, Neuropsych and endless variations – what do they actually mean? Are there some … [Read more...] about The Neuromarketing Toolkit by Craig Sullivan

The Colour of Money By Karen Haller

31 January 2014 by PsychMatters Staff

Colour is more than just a visual experience; colour is an incredibly powerful phenomenon used to influence us every day of our lives. It can influence our mood, behaviour and feelings; making us move quickly, feel relaxed, take action, eat more and spend more. It may seem hard to believe colour can have such an impact on our everyday lives. This is probably down to the fact … [Read more...] about The Colour of Money By Karen Haller

Feb PsychUp: Meet Craig Sullivan (Optimisation Maestro) and Karen Haller (Colour Psychology Expert)

13 January 2014 by PsychMatters Staff

Colour fountains

PsychUp is back! This first gathering of 2014 takes place on 4th Feb at 6pm and it’s going to be a great way to start your Psych journey for the year with optimisation maestro, Craig Sullivan and colour psychology expert, Karen Haller. In addition to presentations, there’s drinks, snacks and plenty of time for networking and chat. Early-bird tickets have almost sold out, so … [Read more...] about Feb PsychUp: Meet Craig Sullivan (Optimisation Maestro) and Karen Haller (Colour Psychology Expert)

Psych Up Your Life!

18 September 2013 by PsychMatters Staff

Iceberg by NOAA's National Ocean Service

From the team who brought you Social Media Week London comes another pointed enquiry into the ever shifting topography of SM: Chinwag Psych. Interested in the psychology behind social and sharing? Fancy peeling back the layers of the online ego to peer at the inner convictions driving behaviour?We have curated a list of events that will help you take the guesswork out of your … [Read more...] about Psych Up Your Life!

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PsychMatters investigates how behavioural science is applied in business and marketing with regular PsychUp networking events and the Chinwag Psych Conference series, exploring psychology, neuroscience and behavioural economics.
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