Nudge, the much-beloved buzzword of psychologists, behavioural economists and those trumpeting neuromarketing. But is this the psychology equivalent of the Emperor's New Clothes? Popularised by Richard Thaler and Cass Sunstein in their book Nudge: Improving Decisions About Health, Wealth and Happiness - required reading, and upcoming on the PsychMatters bookshelf. The theory … [Read more...]
About Sam Michel
Sam Michel is the founder of Chinwag and blogs here for work, and more randomly at Toodlepip. He runs Chinwag, hosts Digital Mission and works with organisations including the Open Data Institute, Innovate UK and the Creative Economy Programme. He tends to focus on murky place where technology, community and marketing collide. You'll find him on twitter @toodlepip.