This is a guest post from Eaon Pritchard a brand, media and behaviour change strategist with 20+ years experience in the UK and Australia. He writes about brands, advertising and behavioural science at Never … Read More...
MORE PSYCHMATTERS
Nudge Theory: Marketing Nirvana or Unrepeatable Myth?
Nudge, the much-beloved buzzword of psychologists, behavioural economists and those trumpeting neuromarketing. But is this the psychology equivalent of the Emperor's New Clothes? Popularised by Richard Thaler … Read More...
The Strongest Persuader: You By Dr Aaron Balick
Dr Aaron Balick used Freud’s Id, Ego and Super Ego to understand how we use technology and how we use social media to show the world the best version of us...Relive his presentation here Chinwag … Read More...
Intangible Value: How The Limitations Of Human Psychology Can Make Us Happy By Leigh Caldwell
Pricing expert Leigh Caldwell taught us the value of intangible objects, just imagine how much more we're willing to pay for a suit that contains a Valentino label... Chinwag Psych London 2014. Leigh … Read More...
The Neuroscience of Telling Stories by Sarah Walker
Global Head of Neuroscience at Millward Brown, Sarah Walker, provided us with some excellent advice on how to incorporate stories into our brand's advertising campaign.Make it credible, relevant & worth … Read More...
Neuromarketing Is Bulls**t By Craig Sullivan
The ever engaging Craig Sullivan has shared with us his presentation slides from Psych, and so, we in turn are sharing them with you. Enjoy. Chinwag Psych London 14. Craig Sullivan, Optimal Visit Ltd. … Read More...