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Psychmatters

Where Behavioural Science Meets Business

Psychmatters

Psychology, Behavioural Science, Artifical Intelligence & Machine Learning explained for Business

  • How Twitter Built User Habits

    How Twitter Built User Habits
  • The Brains Of Millennials Are Not Being Rewired By The Internet

    The Brains Of Millennials Are Not Being Rewired By The Internet
  • Nudge Theory: Marketing Nirvana or Unrepeatable Myth?

    Nudge Theory: Marketing Nirvana or Unrepeatable Myth?
  • The Strongest Persuader: You By Dr Aaron Balick

    The Strongest Persuader: You By Dr Aaron Balick
  • Intangible Value: How The Limitations Of Human Psychology Can Make Us Happy By Leigh Caldwell

    Intangible Value: How The Limitations Of Human Psychology Can Make Us Happy By Leigh Caldwell

MORE PSYCHMATTERS

Josh Elman - How Twitter Built User Habits - Habit Summit

How Twitter Built User Habits

January 15, 2018 By PsychMatters Staff Leave a Comment

Recorded at the Habit Summit back in 2014, this video features Josh Elman, partner at VC firm Greylock and early product guy at Twitter, Facebook and Linkedin. He tells the story of his team's re-development of … Read More...

The Brains Of Millennials Are Not Being Rewired By The Internet

May 19, 2015 By PsychMatters Staff Leave a Comment

This is a guest post from Eaon Pritchard a brand, media and behaviour change strategist with 20+ years experience in the UK and Australia. He writes about brands, advertising and behavioural science at Never … Read More...

Get Up Slow Poke You are Late for Office by Antony Grossy

Nudge Theory: Marketing Nirvana or Unrepeatable Myth?

June 11, 2014 By Sam Michel 2 Comments

Nudge, the much-beloved buzzword of psychologists, behavioural economists and those trumpeting neuromarketing. But is this the psychology equivalent of the Emperor's New Clothes? Popularised by Richard Thaler … Read More...

The Strongest Persuader: You By Dr Aaron Balick

May 30, 2014 By Vicky Laing Leave a Comment

Dr Aaron Balick used Freud’s Id, Ego and Super Ego to understand how we use technology and how we use social media to show the world the best version of us... Relive his presentation here Chinwag … Read More...

Intangible Value: How The Limitations Of Human Psychology Can Make Us Happy By Leigh Caldwell

May 29, 2014 By Vicky Laing Leave a Comment

Pricing expert Leigh Caldwell taught us the value of intangible objects, just imagine how much more we're willing to pay for a suit that contains a Valentino label... Chinwag Psych London 2014. Leigh … Read More...

The Neuroscience of Telling Stories by Sarah Walker

May 28, 2014 By Vicky Laing Leave a Comment

Global Head of Neuroscience at Millward Brown, Sarah Walker, provided us with some excellent advice on how to incorporate stories into our brand's advertising campaign. Make it credible, relevant & worth … Read More...

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PsychMatters investigates how behavioural science is applied in business and marketing with regular PsychUp networking events and the Chinwag Psych Conference series, exploring psychology, neuroscience and behavioural economics.
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