Recorded at the Habit Summit back in 2014, this video features Josh Elman, partner at VC firm Greylock and early product guy at Twitter, Facebook and Linkedin. He tells the story of his team’s re-development of Twitter’s signup process and the dramatic improvement in results.
Whilst the video dates from a few years back and Twitter has some wider existential struggles, it’s hard to imagine it’d have survived this long without the work that was done back in 2014. In particular, Josh says,
“You need to know who your users are and what they want — Twitter found that their users are those who want to know what’s going on in their world.”
“Until you actually have those one-on-one, anecdotal conversations [with users], you never really get to the heard of your issues.”
Watch the video on the Habit Summit website.
The 2018 Habit Summit takes place on 10th & 11th April 2018 in San Francisco.