Recorded at the Habit Summit back in 2014, this video features Josh Elman, partner at VC firm Greylock and early product guy at Twitter, Facebook and Linkedin. He tells the story of his team's re-development of Twitter's signup process and the dramatic improvement in results. Whilst the video dates from a few years back and Twitter has some wider existential struggles, it's … [Read more...] about How Twitter Built User Habits
Optimisation
Feb PsychUp: Meet Craig Sullivan (Optimisation Maestro) and Karen Haller (Colour Psychology Expert)
PsychUp is back! This first gathering of 2014 takes place on 4th Feb at 6pm and it’s going to be a great way to start your Psych journey for the year with optimisation maestro, Craig Sullivan and colour psychology expert, Karen Haller. In addition to presentations, there’s drinks, snacks and plenty of time for networking and chat. Early-bird tickets have almost sold out, so … [Read more...] about Feb PsychUp: Meet Craig Sullivan (Optimisation Maestro) and Karen Haller (Colour Psychology Expert)