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Psychmatters

Where Behavioural Science Meets Business

Psychmatters

Psychology, Behavioural Science, Artifical Intelligence & Machine Learning explained for Business

About PsychMatters

PsychMatters is a journal that investigates how behavioural science is being used in business and marketing with regular PsychUp networking events and the Psych Conference series.

It’s grown out of a series of events exploring human behaviour and big data, leading to the first Chinwag Psych conference in May 2013. The events brought together a community of academics, psychologists, neuroscientists, behaviour economists, marketers and business consultants to explore the area in more depth. We’re excited about it, hope you are, too.

Why not join us on the journey? We’re on Twitter, Facebook and have a PsychMatters group on Linkedin to help all of us chat, connect and collaborate with the opportunity to meet in real-life at our events. Prefer email, don’t forget the Psych newsletter.

The Aim

Covering psychology, neuroscience, behavioural economics and more, our mission is to explore these rapidly changing disciplines. PsychMatters covers business and academic work that helps understand human behaviour and how it can be used to help develop businesses both internally and externally.

In doing so, our target is to bring together and help make connections between business and academia both online through the PsychMatters Linkedin group and in real-life at the PsychUp and Psych Conference events.

Our Approach

Tougher still, we want to do this in plain English with the customary straight-talking, slightly tongue-in-cheek, easy-to-understand style you’re used to from Chinwag.

Taking a curator’s eye (not literally, that’d be gross), we’re combing the web and social networks, with your help, to highlight the most interesting developments across the world of behavioural economics, psychology, neuroscience and related fields.

If we do lapse into dry academic tomes or jargon-riddled posts, let us know, that’s not the plan!

The Content

PsychMatters covers the strategic and tactical side of behavioural science for business, from insight, analysis and thought leadership through to case studies and practical applications of academic and commercial research.

Coverage will include startups using behavioural sciences to create new products and services, interviews with leaders in the field plus the best videos, podcasts and books from across the Internet.

Topics Covered

Psychology
Neuroscience
Behavioural economics
Computational linguistics
Anticipatory computing
Neuromarketing
Big data
EEG and FMRI

Organisational psychology
Behavioural change
Nudge theory
User experience
Network analysis
Sentiment analysis
…and lots more

Tips / Writing for PsychMatters

We’re always on the hunt for interesting stories, tips, analysis and writing. Hit us up via email, @ChinwagPsych on Twitter or post in the PsychMatters Group on Linkedin. Guest posts are welcome (with full attribution and profile on the site) but please have a gander at our guest post guidelines.

Press releases are welcome, but please consider the subjects that PsychMatters covers and bear in mind we’re strapped for time, like you, so we can’t always guarantee we’ll respond.

Academic papers are welcome, too. Particularly well-crafted executive summaries with key findings that can easily be conveyed to a business audience. A 10,000 word thesis thick with academic language will likely end up in the round file. Sorry.

Speaking Opportunities

Can you tell a story? We are always on the look out for new speakers keen to showcase their work and talk about exciting new findings in the field.

Engaging stories, enthusiastic speakers who are up for dicussion are very, very welcome. Text-heavy death-by-Powerpoint presentations delivered in monotone, not so much. Speaking experience is useful, but not required.

If you would like to speak at a PsychUp or the Psych Conference, please fill in this form.

About Chinwag

Chinwag connects digital businesses and people. We were around when the industry started in 1995. As it’s changed, so have we. In addition to Chinwag Psych and PsychMatters, Chinwag’s portfolio of events includes international trade series, Digital Missions and conferences including the UK’s first Facebook Marketing conference.

The company also provides consultancy on event marketing, digital marketing, social media and social business for clients including UK Trade & Investment and the Open Data Institute.

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PsychMatters investigates how behavioural science is applied in business and marketing with regular PsychUp networking events and the Chinwag Psych Conference series, exploring psychology, neuroscience and behavioural economics.
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