Recorded at the Habit Summit back in 2014, this video features Josh Elman, partner at VC firm Greylock and early product guy at Twitter, Facebook and Linkedin. He tells the story of his team's re-development of Twitter's signup process and the dramatic improvement in results. Whilst the video dates from a few years back and Twitter has some wider existential struggles, it's … [Read more...] about How Twitter Built User Habits
Nudge, the much-beloved buzzword of psychologists, behavioural economists and those trumpeting neuromarketing. But is this the psychology equivalent of the Emperor's New Clothes? Popularised by Richard Thaler and Cass Sunstein in their book Nudge: Improving Decisions About Health, Wealth and Happiness - required reading, and upcoming on the PsychMatters bookshelf. The theory … [Read more...] about Nudge Theory: Marketing Nirvana or Unrepeatable Myth?
Dr Aaron Balick used Freud’s Id, Ego and Super Ego to understand how we use technology and how we use social media to show the world the best version of us... Relive his presentation here Chinwag Psych London 14. Aaron Balick, Mindswork. "The Strongest Persuader: You." from Chinwag Photo (cc) Artur Ring on Flickr. All rights reserved. … [Read more...] about The Strongest Persuader: You By Dr Aaron Balick
Pricing expert Leigh Caldwell taught us the value of intangible objects, just imagine how much more we're willing to pay for a suit that contains a Valentino label... Chinwag Psych London 2014. Leigh Caldwell, The Irrational Agency. " Intangible value: how the limitations of human psychology can make us happy" from Chinwag Photo (cc) Artur Ring on Flickr. All rights … [Read more...] about Intangible Value: How The Limitations Of Human Psychology Can Make Us Happy By Leigh Caldwell
Global Head of Neuroscience at Millward Brown, Sarah Walker, provided us with some excellent advice on how to incorporate stories into our brand's advertising campaign. Make it credible, relevant & worth listening to... Chinwag Psych London 14. Sarah Walker, Millward Brown. “The neuroscience of stories” from Chinwag Photo (cc) Artur Ring on Flickr. All rights … [Read more...] about The Neuroscience of Telling Stories by Sarah Walker