This blog is written by Nathalie Nahai, PsychMatters' Editor at Large and keynote speaker at April's Psych Conference. Last month Nathalie spoke to special guest – none other than Dr Susan Weinschenck, The Brain Lady herself. With a Ph.D. in Psychology and over 30 years of experience as a behavioural psychologist, I figured we’d be in for a very exciting interview… She didn’t … [Read more...] about Eyetracking is great for increasing conversions, but it misses one crucial thing…
Human Remote Control: Researcher Pioneers First Brain-to-Brain Interface
It's like something out of the matrix. Rajesh Rao of the University of Washington created the first human-to-human brain interface. Perhaps creating the very definition of a helping-hand, Rao used electrical activity from his own brain to control the hand movements of a colleague. Using an Electroencephalography (EEG) machine to record, interpret and send the signal from Rao … [Read more...] about Human Remote Control: Researcher Pioneers First Brain-to-Brain Interface
Feb PsychUp: Meet Craig Sullivan (Optimisation Maestro) and Karen Haller (Colour Psychology Expert)
PsychUp is back! This first gathering of 2014 takes place on 4th Feb at 6pm and it’s going to be a great way to start your Psych journey for the year with optimisation maestro, Craig Sullivan and colour psychology expert, Karen Haller. In addition to presentations, there’s drinks, snacks and plenty of time for networking and chat. Early-bird tickets have almost sold out, so … [Read more...] about Feb PsychUp: Meet Craig Sullivan (Optimisation Maestro) and Karen Haller (Colour Psychology Expert)
[video] Kathy Sierra on Badass Users, Behaviours and Better Business
How important is word of mouth marketing? Ask Business News Daily, ‘92 percent of people trust recommendations from friends and family above all other forms of advertising when making a purchase decision’. With all these social media platforms, no company is safe. People are taking to Twitter and Facebook to voice their opinions on all things brand, not to mention customer … [Read more...] about [video] Kathy Sierra on Badass Users, Behaviours and Better Business
Facebook or Twitter? How Age and Narcissism Motivates The Choice
Facebook is a mirror while Twitter is a megaphone. That is the core of a University of Michigan study into the two dominant social networks and how people use them. Lead researcher Elliot Panek and colleagues carried out two studies. In the first, college students were asked how they used social media and given personality assessments. Among this age group, narcissists … [Read more...] about Facebook or Twitter? How Age and Narcissism Motivates The Choice