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Psychmatters

Where Behavioural Science Meets Business

Psychmatters

Psychology, Behavioural Science, Artifical Intelligence & Machine Learning explained for Business

PsychMatters Staff

PsychUp November Speaker update: #FoodPsych & Cognitive Modelling

7 November 2013 by PsychMatters Staff

Moesephine & The Brain by davidd

OK, we admit it. We got a little greedy with not one, but two new speakers who've kindly agreed to come and speak at next week's PsychUp November: Karen Fewell author of upcoming book #FoodPorn and Ian Randolph, Head of Cognitive Modelling at Samos Analytics. Along with Alex Sass, who'll explore how social phobias can be used in planning digital marketing campaigns, it's going … [Read more...] about PsychUp November Speaker update: #FoodPsych & Cognitive Modelling

PsychUp: Social Phobia. A Digital Marketer’s Best Friend?

5 November 2013 by PsychMatters Staff

After Dark: Fear by Exploratorium

Next week Alex Sass will be speaking at the November Edition of PsychUp, we caught up with him to ask some questions to whet your whistle for the big day (Nov 12). If you haven’t already snapped up a ticket, don’t fret, there are still a few more available. Get your’s here. Over to Alex... What will you be talking about at the PsychUp? I will be talking about how an … [Read more...] about PsychUp: Social Phobia. A Digital Marketer’s Best Friend?

Psych Up Your Life!

18 September 2013 by PsychMatters Staff

Iceberg by NOAA's National Ocean Service

From the team who brought you Social Media Week London comes another pointed enquiry into the ever shifting topography of SM: Chinwag Psych. Interested in the psychology behind social and sharing? Fancy peeling back the layers of the online ego to peer at the inner convictions driving behaviour?We have curated a list of events that will help you take the guesswork out of your … [Read more...] about Psych Up Your Life!

Chinwag Psych Interview: Antony Mayfield & Chris Schaumann “Design your Day”

5 June 2013 by PsychMatters Staff

Nokia SmarterEveryday - Design Your Day

Antony Mayfield -  “Design your Day” eBook. What is the five-step design thinking process? The five-step design thinking process is a simple model of the approach a designer might take to solving a problem: 1.Discovery - trying to understand as much as you can about the challenge you face. 2.Defining the challenge – working out best way to describe, and finding the right … [Read more...] about Chinwag Psych Interview: Antony Mayfield & Chris Schaumann “Design your Day”

Interview: Simon Hill – “I don’t work in your team but I can help you”

3 June 2013 by PsychMatters Staff

Simon Hill from Wazoku

Simon Hill is  founder of the idea management software company Wazoku. Having worked with project management collaboration software and as an innovation consultant in past incarnations, Hill spotted that there was a missing piece of the puzzle when it came to ensuring that valuable ideas get a hearing and are not lost. “There was a lack of cohesion early in the ideas … [Read more...] about Interview: Simon Hill – “I don’t work in your team but I can help you”

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