There’s no denying that Netflix is doing pretty well (4 million global subscribers). But now, they want to do the unthinkable. Raise their prices. In the USA, Netflix costs $7.99 per month. It’s been that price since 2011. But executives thinks that three years is enough. "It’s not clear that one price fits all" CEO Reed Hastings said, considering an experiment Netflix ran … [Read more...] about Netflix presents: The Psychology of Why We’re Just Like Goldilocks
The Colour of Money By Karen Haller
Colour is more than just a visual experience; colour is an incredibly powerful phenomenon used to influence us every day of our lives. It can influence our mood, behaviour and feelings; making us move quickly, feel relaxed, take action, eat more and spend more. It may seem hard to believe colour can have such an impact on our everyday lives. This is probably down to the fact … [Read more...] about The Colour of Money By Karen Haller
Neuromarketing? Ask Me What You Want to Know. Part 2: fMRI
Originally posted on Chinwag, the concluding part of Dr David Stillwell's discussion on Neuromarketing, which began with an analysis of EEG, he looks at the alternative... Functional Magnetic Resonance Imaging (fMRI) uses huge, million-dollar magnetic scanners to see your brain without having to cut it open. Resolution is relatively high – down to the millimetre range. It … [Read more...] about Neuromarketing? Ask Me What You Want to Know. Part 2: fMRI
Neuromarketing? Ask Me What You Want to Know. Part 1: EEG
Originally posted on Chinwag last year by Dr. David Stillwell, Science Director at Cambridge Personality Research. Here he outlines his thoughts on the role of tracking Neuromarketing. Science fiction tells us brain reading is inevitable, but current methods are woeful at providing anything but the most basic insights. The Guardian reports on ad men using brain scanners, … [Read more...] about Neuromarketing? Ask Me What You Want to Know. Part 1: EEG
The Wrong Social Network: How Cognitive Bias Fools Marketers
This post was written by Mat Morrison, Social Media Strategy Director at Starcom MediaVest Group and originally appeared on his blog. You can find him @mediaczar and his evil alter ego, @evilczar. Like most other modern human beings (and I’m including you in this), I’m naturally bad at prioritising my life. There are all sorts of psychological processes that — while nicely … [Read more...] about The Wrong Social Network: How Cognitive Bias Fools Marketers