Slogans don’t come easy. They have got to be brief, catchy and relevant to the product. Many have hit that nail on the head - ‘Because You’re Worth It’, ‘You Either Love It or Hate it’, and ‘Never Knowingly Undersold’. But what about those genius campaigns where the slogan has done so well, it’s become an expression within the English language. For example, Ronseal’s ‘does … [Read more...] about A Way With Words: The Psychology Behind Phrases That Change Behaviour
New Research Means A World of Robot Helpers May Be Closer Than We Think
January, the time of New Year Resolutions. Use that stagnant gym membership, learn a new language, become a black belt in karate. Well it would appear we’re not the only ones seeking self-improvement. A network for robots being tested in the Netherlands, RoboEarth, is designed to help them with their attempts at self-improvement. Soon, our mechanical minions will be able to … [Read more...] about New Research Means A World of Robot Helpers May Be Closer Than We Think
New Studies Show Human Brain Can Process A Picture Faster Than The Blink of an Eye.
On average, the human eye takes between 100-400 milliseconds to blink. Impressive new findings from Massachusetts Institute of Technology claim the brain can process and comprehend a picture in just 13 milliseconds - a significant drop from the previous estimate of 100 milliseconds. The finding was outlined in a recently published paper in the journal Attention, Perception, … [Read more...] about New Studies Show Human Brain Can Process A Picture Faster Than The Blink of an Eye.
The Psychology of Why Online Customers Abandon at the Checkout (Infographic)
It is unlikely that you go to your local supermarket, load up your trolley full of goodies, then leave it in the bread aisle and go home empty handed. However this is a common occurrence online. There it is in your basket, ready to go…then you close the window and it’s gone forever. So what can online retailers do to encourage you to take the plunge and complete the purchase? … [Read more...] about The Psychology of Why Online Customers Abandon at the Checkout (Infographic)
The Beagle Is Candid: Dog to Voice Device Invented
Ever wondered what your pooch was thinking when he’s giving you those puppy dog eyes? Or what on earth he’s barking for during EastEnders? Some very clever researchers at ST, the lab that brought you the rocking chair that doubles as an iPad charger, have created a headset entitled No More Woof for your canine friend that can translate his thoughts into human speech. Just to … [Read more...] about The Beagle Is Candid: Dog to Voice Device Invented