Nudge, the much-beloved buzzword of psychologists, behavioural economists and those trumpeting neuromarketing. But is this the psychology equivalent of the Emperor's New Clothes? Popularised by Richard Thaler and Cass Sunstein in their book Nudge: Improving Decisions About Health, Wealth and Happiness - required reading, and upcoming on the PsychMatters bookshelf. The theory … [Read more...] about Nudge Theory: Marketing Nirvana or Unrepeatable Myth?
