This post was written by Mat Morrison, Social Media Strategy Director at Starcom MediaVest Group and originally appeared on his blog. You can find him @mediaczar and his evil alter ego, @evilczar. Like most other modern human beings (and I’m including you in this), I’m naturally bad at prioritising my life. There are all sorts of psychological processes that — while nicely … [Read more...] about The Wrong Social Network: How Cognitive Bias Fools Marketers
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A Way With Words: The Psychology Behind Phrases That Change Behaviour
Slogans don’t come easy. They have got to be brief, catchy and relevant to the product. Many have hit that nail on the head - ‘Because You’re Worth It’, ‘You Either Love It or Hate it’, and ‘Never Knowingly Undersold’. But what about those genius campaigns where the slogan has done so well, it’s become an expression within the English language. For example, Ronseal’s ‘does … [Read more...] about A Way With Words: The Psychology Behind Phrases That Change Behaviour
New Research Means A World of Robot Helpers May Be Closer Than We Think
January, the time of New Year Resolutions. Use that stagnant gym membership, learn a new language, become a black belt in karate. Well it would appear we’re not the only ones seeking self-improvement. A network for robots being tested in the Netherlands, RoboEarth, is designed to help them with their attempts at self-improvement. Soon, our mechanical minions will be able to … [Read more...] about New Research Means A World of Robot Helpers May Be Closer Than We Think
New Studies Show Human Brain Can Process A Picture Faster Than The Blink of an Eye.
On average, the human eye takes between 100-400 milliseconds to blink. Impressive new findings from Massachusetts Institute of Technology claim the brain can process and comprehend a picture in just 13 milliseconds - a significant drop from the previous estimate of 100 milliseconds. The finding was outlined in a recently published paper in the journal Attention, Perception, … [Read more...] about New Studies Show Human Brain Can Process A Picture Faster Than The Blink of an Eye.
The Psychology of Why Online Customers Abandon at the Checkout (Infographic)
It is unlikely that you go to your local supermarket, load up your trolley full of goodies, then leave it in the bread aisle and go home empty handed. However this is a common occurrence online. There it is in your basket, ready to go…then you close the window and it’s gone forever. So what can online retailers do to encourage you to take the plunge and complete the purchase? … [Read more...] about The Psychology of Why Online Customers Abandon at the Checkout (Infographic)
The Beagle Is Candid: Dog to Voice Device Invented
Ever wondered what your pooch was thinking when he’s giving you those puppy dog eyes? Or what on earth he’s barking for during EastEnders? Some very clever researchers at ST, the lab that brought you the rocking chair that doubles as an iPad charger, have created a headset entitled No More Woof for your canine friend that can translate his thoughts into human speech. Just to … [Read more...] about The Beagle Is Candid: Dog to Voice Device Invented
Eyetracking is great for increasing conversions, but it misses one crucial thing…
This blog is written by Nathalie Nahai, PsychMatters' Editor at Large and keynote speaker at April's Psych Conference. Last month Nathalie spoke to special guest – none other than Dr Susan Weinschenck, The Brain Lady herself. With a Ph.D. in Psychology and over 30 years of experience as a behavioural psychologist, I figured we’d be in for a very exciting interview… She didn’t … [Read more...] about Eyetracking is great for increasing conversions, but it misses one crucial thing…
Human Remote Control: Researcher Pioneers First Brain-to-Brain Interface
It's like something out of the matrix. Rajesh Rao of the University of Washington created the first human-to-human brain interface. Perhaps creating the very definition of a helping-hand, Rao used electrical activity from his own brain to control the hand movements of a colleague. Using an Electroencephalography (EEG) machine to record, interpret and send the signal from Rao … [Read more...] about Human Remote Control: Researcher Pioneers First Brain-to-Brain Interface
Feb PsychUp: Meet Craig Sullivan (Optimisation Maestro) and Karen Haller (Colour Psychology Expert)
PsychUp is back! This first gathering of 2014 takes place on 4th Feb at 6pm and it’s going to be a great way to start your Psych journey for the year with optimisation maestro, Craig Sullivan and colour psychology expert, Karen Haller. In addition to presentations, there’s drinks, snacks and plenty of time for networking and chat. Early-bird tickets have almost sold out, so … [Read more...] about Feb PsychUp: Meet Craig Sullivan (Optimisation Maestro) and Karen Haller (Colour Psychology Expert)
[video] Kathy Sierra on Badass Users, Behaviours and Better Business
How important is word of mouth marketing? Ask Business News Daily, ‘92 percent of people trust recommendations from friends and family above all other forms of advertising when making a purchase decision’. With all these social media platforms, no company is safe. People are taking to Twitter and Facebook to voice their opinions on all things brand, not to mention customer … [Read more...] about [video] Kathy Sierra on Badass Users, Behaviours and Better Business