This is a guest post from Eaon Pritchard a brand, media and behaviour change strategist with 20+ years experience in the UK and Australia. He writes about brands, advertising and behavioural science at Never Get Out of the Boat and the WARC blog. You'll find him on Twitter @eaonp. There is a popular idea. One that you probably encounter every week in some variant. It goes … [Read more...] about The Brains Of Millennials Are Not Being Rewired By The Internet
Nudge, the much-beloved buzzword of psychologists, behavioural economists and those trumpeting neuromarketing. But is this the psychology equivalent of the Emperor's New Clothes? Popularised by Richard Thaler and Cass Sunstein in their book Nudge: Improving Decisions About Health, Wealth and Happiness - required reading, and upcoming on the PsychMatters bookshelf. The theory … [Read more...] about Nudge Theory: Marketing Nirvana or Unrepeatable Myth?
Got your ticket for the Chinwag Psych, May 9 event yet? If you don't want to miss out, you can grab yours here and get ready to find out about how machine learning, psychology and neuroscience can change the way you conduct business for the better. One of our must-see speakers is Simon White, European Planning Chief at DraftFCB. He will be sharing his expertise around … [Read more...] about Chinwag Psych: Simon White Interview “When Behavioural Economics meets Marketing Models”