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The cliché claims that hell hath no fury like a woman scorned. So a PepsiCo subsidiary, Frito-Lay, tested this in an ad. It shows two women competing to use a washing machine. The loser gains revenge by dumping her orange-coloured crisps into the dryer with her opponent's white clothes. The majority of votes cast in a focus group labelled it as mean-spirited, so the company … [Read more...] about How To Hear What Your Customers Don’t Say With Neuromarketing Technology

Here at PsychMatters, we're always after ways to help the up and coming so we've devised our Startup feature to showcase the very best of the best in the startup world. This week we introduce to you...Sensum. Website - www.sensum.co Twitter -  @sensumco Founded in October 2012, Belfast based Sensum is a real-time, mobile, behavioural analytics platform used for measuring … [Read more...] about PsychMatters Featured Startup – Sensum

Humans are odd. We represent an eclectic mix of dichotomies; lazy yet inquisitive, stupid then smart, nasty followed by nice and all of the places in between. Rationality is another one of these dichotomies. We all like to think of ourselves as rational, yet we are often driven by irrational thought. Take the idea of going on a flight, many of us hyperventilate at the … [Read more...] about Marketing – It’s all about the Heuristics by John Jackson

Psych London takes place on 15 May, and it's attracting many excellent expert speakers... Dr Aaron Balick Aaron Balick, PHD, is a registered psychotherapist with a special interest in the application of psychotherapeutic thinking to culture, especially social media and technology. He is an honorary lecturer at the Centre for Psychoanalytic Studies at the University of Essex, … [Read more...] about Your Guide to Psych London Speakers So Far

The web is 25 years old. Much has been said about its liberating power, all of which is undeniable progress. But like all human initiatives there is a flip side, and it is organised and ultimately pushed to us. This is shifting from a process led by humans (as championed by the early Yahoo!) to one led by machines. Google uses 57 signals to tailor the information which is … [Read more...] about 25 Years Old and The Internet Still Filters The Content We Consume