This is a guest post from Eaon Pritchard a brand, media and behaviour change strategist with 20+ years experience in the UK and Australia. He writes about brands, advertising and behavioural science at Never Get Out of the Boat and the WARC blog. You'll find him on Twitter @eaonp. There is a popular idea. One that you probably encounter every week in some variant. It goes … [Read more...] about The Brains Of Millennials Are Not Being Rewired By The Internet
Nudge Theory: Marketing Nirvana or Unrepeatable Myth?
Nudge, the much-beloved buzzword of psychologists, behavioural economists and those trumpeting neuromarketing. But is this the psychology equivalent of the Emperor's New Clothes? Popularised by Richard Thaler and Cass Sunstein in their book Nudge: Improving Decisions About Health, Wealth and Happiness - required reading, and upcoming on the PsychMatters bookshelf. The theory … [Read more...] about Nudge Theory: Marketing Nirvana or Unrepeatable Myth?
The Wrong Social Network: How Cognitive Bias Fools Marketers
This post was written by Mat Morrison, Social Media Strategy Director at Starcom MediaVest Group and originally appeared on his blog. You can find him @mediaczar and his evil alter ego, @evilczar. Like most other modern human beings (and I’m including you in this), I’m naturally bad at prioritising my life. There are all sorts of psychological processes that — while nicely … [Read more...] about The Wrong Social Network: How Cognitive Bias Fools Marketers
Feb PsychUp: Meet Craig Sullivan (Optimisation Maestro) and Karen Haller (Colour Psychology Expert)
PsychUp is back! This first gathering of 2014 takes place on 4th Feb at 6pm and it’s going to be a great way to start your Psych journey for the year with optimisation maestro, Craig Sullivan and colour psychology expert, Karen Haller. In addition to presentations, there’s drinks, snacks and plenty of time for networking and chat. Early-bird tickets have almost sold out, so … [Read more...] about Feb PsychUp: Meet Craig Sullivan (Optimisation Maestro) and Karen Haller (Colour Psychology Expert)
[video] Kathy Sierra on Badass Users, Behaviours and Better Business
How important is word of mouth marketing? Ask Business News Daily, ‘92 percent of people trust recommendations from friends and family above all other forms of advertising when making a purchase decision’. With all these social media platforms, no company is safe. People are taking to Twitter and Facebook to voice their opinions on all things brand, not to mention customer … [Read more...] about [video] Kathy Sierra on Badass Users, Behaviours and Better Business