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Where Behavioural Science Meets Business

Psychmatters

Psychology, Behavioural Science, Artifical Intelligence & Machine Learning explained for Business

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PsychUp November Speaker update: #FoodPsych & Cognitive Modelling

7 November 2013 by PsychMatters Staff

Moesephine & The Brain by davidd

OK, we admit it. We got a little greedy with not one, but two new speakers who've kindly agreed to come and speak at next week's PsychUp November: Karen Fewell author of upcoming book #FoodPorn and Ian Randolph, Head of Cognitive Modelling at Samos Analytics. Along with Alex Sass, who'll explore how social phobias can be used in planning digital marketing campaigns, it's going … [Read more...] about PsychUp November Speaker update: #FoodPsych & Cognitive Modelling

PsychUp: Social Phobia. A Digital Marketer’s Best Friend?

5 November 2013 by PsychMatters Staff

After Dark: Fear by Exploratorium

Next week Alex Sass will be speaking at the November Edition of PsychUp, we caught up with him to ask some questions to whet your whistle for the big day (Nov 12). If you haven’t already snapped up a ticket, don’t fret, there are still a few more available. Get your’s here. Over to Alex... What will you be talking about at the PsychUp? I will be talking about how an … [Read more...] about PsychUp: Social Phobia. A Digital Marketer’s Best Friend?

Chinwag Psych: Simon White Interview “When Behavioural Economics meets Marketing Models”

30 April 2013 by PsychMatters Staff

1935 ... head turned into pop-corn maker! by James Vaughan

Got your ticket for the Chinwag Psych, May 9 event yet? If you don't want to miss out, you can grab yours here and get ready to find out about how machine learning, psychology and neuroscience can change the way you conduct business for the better. One of our must-see speakers is Simon White, European Planning Chief at DraftFCB.  He will be sharing his expertise around … [Read more...] about Chinwag Psych: Simon White Interview “When Behavioural Economics meets Marketing Models”

EyeQuant, Unruly & Draftcb: The latest ChinwagPsych speakers

30 April 2013 by PsychMatters Staff

Speech bubbles at Erg by Marc Wathieu

The list is complete. We have all our speakers for Chinwag Psych and it’s looking great. Tickets are still available for the conference. Get yours here now. Find out more about the latest additions from EyeQuant, Draftcb and Unruly Media.  Fabian Selzer Fabian is has a degree in Cognitive Science and is now the co-founder and CEO of EyeQuant, a neuroscience-meets-online … [Read more...] about EyeQuant, Unruly & Draftcb: The latest ChinwagPsych speakers

Chinwag Psych Interview: Benjamin Ellis, “Human Big Data – Using Behavioural Aggregates in Business”

26 April 2013 by PsychMatters Staff

Head Mechanics by Ky Olsen

The Chinwag Psych event is coming up fast - do you have your ticket?  If you do, you’ll witness a compelling investigation inside the human mind, and how the results can be applied to business. One of the speakers to catch is Benjamin Ellis. As the principle CEO of two businesses, Redcatco and SocialOptic, he has his eye on how people can work together better and which … [Read more...] about Chinwag Psych Interview: Benjamin Ellis, “Human Big Data – Using Behavioural Aggregates in Business”

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PsychMatters investigates how behavioural science is applied in business and marketing with regular PsychUp networking events and the Chinwag Psych Conference series, exploring psychology, neuroscience and behavioural economics.
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