This post was written by Mat Morrison, Social Media Strategy Director at Starcom MediaVest Group and originally appeared on his blog. You can find him @mediaczar and his evil alter ego, @evilczar. Like most other modern human beings (and I’m including you in this), I’m naturally bad at prioritising my life. There are all sorts of psychological processes that — while nicely … [Read more...] about The Wrong Social Network: How Cognitive Bias Fools Marketers
Facebook or Twitter? How Age and Narcissism Motivates The Choice
Facebook is a mirror while Twitter is a megaphone. That is the core of a University of Michigan study into the two dominant social networks and how people use them. Lead researcher Elliot Panek and colleagues carried out two studies. In the first, college students were asked how they used social media and given personality assessments. Among this age group, narcissists … [Read more...] about Facebook or Twitter? How Age and Narcissism Motivates The Choice