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Psychmatters

Where Behavioural Science Meets Business

Psychmatters

Psychology, Behavioural Science, Artifical Intelligence & Machine Learning explained for Business

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Netflix presents: The Psychology of Why We’re Just Like Goldilocks

5 February 2014 by PsychMatters Staff

There’s no denying that Netflix is doing pretty well (4 million global subscribers). But now, they want to do the unthinkable. Raise their prices. In the USA, Netflix costs $7.99 per month. It’s been that price since 2011. But executives thinks that three years is enough. "It’s not clear that one price fits all" CEO Reed Hastings said, considering an experiment Netflix ran … [Read more...] about Netflix presents: The Psychology of Why We’re Just Like Goldilocks

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