Originally posted on Chinwag, the concluding part of Dr David Stillwell's discussion on Neuromarketing, which began with an analysis of EEG, he looks at the alternative... Functional Magnetic Resonance Imaging (fMRI) uses huge, million-dollar magnetic scanners to see your brain without having to cut it open. Resolution is relatively high – down to the millimetre range. It … [Read more...] about Neuromarketing? Ask Me What You Want to Know. Part 2: fMRI
neuroscience
Neuromarketing? Ask Me What You Want to Know. Part 1: EEG
Originally posted on Chinwag last year by Dr. David Stillwell, Science Director at Cambridge Personality Research. Here he outlines his thoughts on the role of tracking Neuromarketing. Science fiction tells us brain reading is inevitable, but current methods are woeful at providing anything but the most basic insights. The Guardian reports on ad men using brain scanners, … [Read more...] about Neuromarketing? Ask Me What You Want to Know. Part 1: EEG