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Where Behavioural Science Meets Business

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Facebook or Twitter? How Age and Narcissism Motivates The Choice

10 December 2013 by PsychMatters Staff

Facebook is a mirror while Twitter is a megaphone. That is the core of a University of Michigan study into the two dominant social networks and how people use them. Lead researcher Elliot Panek and colleagues carried out two studies. In the first, college students were asked how they used social media and given personality assessments. Among this age group, narcissists … [Read more...] about Facebook or Twitter? How Age and Narcissism Motivates The Choice

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