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Eyetracking is great for increasing conversions, but it misses one crucial thing…

16 January 2014 by PsychMatters Staff

Optical illusion eye

This blog is written by Nathalie Nahai, PsychMatters' Editor at Large and keynote speaker at April's Psych Conference. Last month Nathalie spoke to special guest – none other than Dr Susan Weinschenck, The Brain Lady herself. With a Ph.D. in Psychology and over 30 years of experience as a behavioural psychologist, I figured we’d be in for a very exciting interview… She didn’t … [Read more...] about Eyetracking is great for increasing conversions, but it misses one crucial thing…

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