Psychmatters

Where Behavioural Science Meets Business

Psychmatters

Psychology, Behavioural Science, Artifical Intelligence & Machine Learning explained for Business

Building Habit-Forming Products: Lunchtime Discussion with Nir Eyal, Apr 28

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Building Habit-Forming Products: Lunchtime Discussion with Nir Eyal, Apr 28

175102v4-max-250x250Date: 28th April 2014
Time: 12:30pm – 2:30pm
Venue: 62 Shoreditch High Street, London E1 6JJ

 

PsychMatters and ChinwagPsych are delighted to welcome best-selling author, psychologist and technologist Nir Eyal London on 28 Apr for a lunch. Fancy coming along?

When we heard that Nir, who is based in SF, was coming through London, we jumped at the chance to spend some time with one of the world’s leading thinkers on persuasive technology and psychology.

Thanks to the generous support of our sponsors, global digital product studio, UsTwo, who are hosting the lunch at their studio in Shoreditch, there’s a rare opportunity to spend some time with Nir in person.

Hooked: How to Build Habit-Forming Products by Nir EyalHe’s the best-selling author of “Hooked: How to Build Habit-Forming Products” writes for TechCrunch, Business Insider, and Psychology Today, consults, and teaches about the intersection of psychology, technology, and business, blogs at NirAndFar.com and still found time to lecture at Stanford Graduate School of Business.

What will the session cover?

It’s so easy for our customers to get distracted by other brands and products, therefore creating user habits has become a requirement to stand out from the noise.

What will you learn?

  • What are the secrets of creating products customers use everyday?
  • How does a company create a persuasive technology?
  • What are the necessary components of a habit-forming product?
  • What is the “hook model” and how can it be used to create persuasive technology?
  • When is it morally appropriate to manipulate users?

Who should come?

This event is for product designers, executives, and marketers: anyone whose product or company would benefit from repeat customer engagement.

Tickets are available now so book yours. (Ticket price includes Lunch)

Thanks to our sponsors

We’re a global digital product studio dreaming and doing transformative client, own product and venture work.

We design digital products and services with the world’s leading brands from studios in London, Malmö and New York. Our evolved studio model creates a platform for meaningful investment in joint venture and own product initiatives. We invest heavily in our people and culture, retaining and developing the best design and engineering talent in the game.

Photo (cc) Jonathan McPherskesen. Some rights reserved.