Pricing expert Leigh Caldwell taught us the value of intangible objects, just imagine how much more we’re willing to pay for a suit that contains a Valentino label…
Chinwag Psych London 2014. Leigh Caldwell, The Irrational Agency. ” Intangible value: how the limitations of human psychology can make us happy” from Chinwag
Photo (cc) Artur Ring on Flickr. All rights reserved.
