We’re big fans of combining psych and business so we’ve collaborated a list of upcoming Psych events that quite frankly you’d be pretty crazy to miss. Building Habit-Forming Products: a Discussion with Nir Eyal Date: 28th April 2014 Time: 12.30-14.30 Venue: 62 Shoreditch High Street, London E1 6JJ What are the secrets of creating products customers use everyday? How does a … [Read more...] about Dates For Your Diary – A Line Up Of Upcoming Psych Events
The cliché claims that hell hath no fury like a woman scorned. So a PepsiCo subsidiary, Frito-Lay, tested this in an ad. It shows two women competing to use a washing machine. The loser gains revenge by dumping her orange-coloured crisps into the dryer with her opponent's white clothes. The majority of votes cast in a focus group labelled it as mean-spirited, so the company … [Read more...] about How To Hear What Your Customers Don’t Say With Neuromarketing Technology
Here at PsychMatters, we're always after ways to help the up and coming so we've devised our Startup feature to showcase the very best of the best in the startup world. This week we introduce to you...Sensum. Website - www.sensum.co Twitter - @sensumco Founded in October 2012, Belfast based Sensum is a real-time, mobile, behavioural analytics platform used for measuring … [Read more...] about PsychMatters Featured Startup – Sensum
Humans are odd. We represent an eclectic mix of dichotomies; lazy yet inquisitive, stupid then smart, nasty followed by nice and all of the places in between. Rationality is another one of these dichotomies. We all like to think of ourselves as rational, yet we are often driven by irrational thought. Take the idea of going on a flight, many of us hyperventilate at the … [Read more...] about Marketing – It’s all about the Heuristics by John Jackson
Psych London takes place on 15 May, and it's attracting many excellent expert speakers... Dr Aaron Balick Aaron Balick, PHD, is a registered psychotherapist with a special interest in the application of psychotherapeutic thinking to culture, especially social media and technology. He is an honorary lecturer at the Centre for Psychoanalytic Studies at the University of Essex, … [Read more...] about Your Guide to Psych London Speakers So Far
The web is 25 years old. Much has been said about its liberating power, all of which is undeniable progress. But like all human initiatives there is a flip side, and it is organised and ultimately pushed to us. This is shifting from a process led by humans (as championed by the early Yahoo!) to one led by machines. Google uses 57 signals to tailor the information which is … [Read more...] about 25 Years Old and The Internet Still Filters The Content We Consume
In case you missed Dr Jillian Ney's presentation at this month's Psychup, we've got it here for you for your viewing pleasure. “Insight from the noise”. Dr Jillian’s focus was on Social media measurement and its growing concern for today’s modern marketer. She explored how current social media monitoring and analytics solutions fail to really measure social media engagement … [Read more...] about What Should Social Media Measurement Look Like by Dr Jillian Ney
Date: 28th April 2014 Time: 12:30pm - 2:30pm Venue: 62 Shoreditch High Street, London E1 6JJ PsychMatters and ChinwagPsych are delighted to welcome best-selling author, psychologist and technologist Nir Eyal London on 28 Apr for a lunch. Fancy coming along? When we heard that Nir, who is based in SF, was coming through London, we jumped at the chance to spend some … [Read more...] about Building Habit-Forming Products: Lunchtime Discussion with Nir Eyal, Apr 28
Every CEO knows their marketing department is essential. However, many senior marketers find that once they step over that boardroom threshold, their contributions are not taken as seriously as they’d like. This could be because marketers do not have the financial skills to be part of a strategic debate. I would venture a different theory. The marketing metrics in use today … [Read more...] about Hello Neuro(marketing), Is It You We’re Looking For?
“The News of The World sale is looking close to 4m. So much for a sales boycott.” So said Rebekah Brooks, its ex-editor, making a good point: bad press hadn't (at that time) dented sales. Likewise, 2013 was the year when Google ignored its own slogan and turned evil, without a drop in traffic. And when Lululemon’s founder Chip Wilson claimed some of his customers’ thighs … [Read more...] about Does Bad Press Matter?