In case you missed Dr Jillian Ney's presentation at this month's Psychup, we've got it here for you for your viewing pleasure. “Insight from the noise”. Dr Jillian’s focus was on Social media measurement and its growing concern for today’s modern marketer. She explored how current social media monitoring and analytics solutions fail to really measure social media engagement … [Read more...] about What Should Social Media Measurement Look Like by Dr Jillian Ney
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Building Habit-Forming Products: Lunchtime Discussion with Nir Eyal, Apr 28
Date: 28th April 2014 Time: 12:30pm - 2:30pm Venue: 62 Shoreditch High Street, London E1 6JJ PsychMatters and ChinwagPsych are delighted to welcome best-selling author, psychologist and technologist Nir Eyal London on 28 Apr for a lunch. Fancy coming along? When we heard that Nir, who is based in SF, was coming through London, we jumped at the chance to spend some … [Read more...] about Building Habit-Forming Products: Lunchtime Discussion with Nir Eyal, Apr 28
Hello Neuro(marketing), Is It You We’re Looking For?
Every CEO knows their marketing department is essential. However, many senior marketers find that once they step over that boardroom threshold, their contributions are not taken as seriously as they’d like. This could be because marketers do not have the financial skills to be part of a strategic debate. I would venture a different theory. The marketing metrics in use today … [Read more...] about Hello Neuro(marketing), Is It You We’re Looking For?
Does Bad Press Matter?
“The News of The World sale is looking close to 4m. So much for a sales boycott.” So said Rebekah Brooks, its ex-editor, making a good point: bad press hadn't (at that time) dented sales. Likewise, 2013 was the year when Google ignored its own slogan and turned evil, without a drop in traffic. And when Lululemon’s founder Chip Wilson claimed some of his customers’ thighs … [Read more...] about Does Bad Press Matter?
Web Psychology – Colours and Conversions at Feb’s PsychUp by Benjamin Ellis
A guest blog from Chairman and Principal at Redcatco and CEO of SocialOptic, Mr Benjamin Ellis with his musings and learnings from February's Psychup! Join us on Wednesday for the March edition of PsychUp with Dr Jillian Ney and Daniel Bennett. Book Now. February’s Chinwag PsychUp brought together Karen Haller, talking about the psychology of colour (or should that be ‘color’) … [Read more...] about Web Psychology – Colours and Conversions at Feb’s PsychUp by Benjamin Ellis