Recorded at the Habit Summit back in 2014, this video features Josh Elman, partner at VC firm Greylock and early product guy at Twitter, Facebook and Linkedin. He tells the story of his team's re-development of Twitter's signup process and the dramatic improvement in results. Whilst the video dates from a few years back and Twitter has some wider existential struggles, it's … [Read more...] about How Twitter Built User Habits
User Experience
[video] Kathy Sierra on Badass Users, Behaviours and Better Business
How important is word of mouth marketing? Ask Business News Daily, ‘92 percent of people trust recommendations from friends and family above all other forms of advertising when making a purchase decision’. With all these social media platforms, no company is safe. People are taking to Twitter and Facebook to voice their opinions on all things brand, not to mention customer … [Read more...] about [video] Kathy Sierra on Badass Users, Behaviours and Better Business
Introducing Chinwag Psych: Psychology, Neuroscience and Machines that Learn
Big data is big, obviously. It’s huge, in fact with the amount of information pouring out of social networks, ecommerce systems let alone those that run our ‘real lives’ the challenge of figuring out what’s happening is almost insurmountable. This time last year we started to explore how the worlds of psychology, neuroscience and machine learning could help techno-numpties … [Read more...] about Introducing Chinwag Psych: Psychology, Neuroscience and Machines that Learn