In case you missed the ever engaging Craig Sullivan at PsychUp this week or just want to go over it all again, he's kindly provided his presentation on The Neuromarketing Toolkit for you to have a gander at. All these trendy names like Neuromarketing, Growth Hacking, Conversion Optimisation, Neuropsych and endless variations – what do they actually mean? Are there some … [Read more...] about The Neuromarketing Toolkit by Craig Sullivan
neuromarketing
Neuromarketing? Ask Me What You Want to Know. Part 2: fMRI
Originally posted on Chinwag, the concluding part of Dr David Stillwell's discussion on Neuromarketing, which began with an analysis of EEG, he looks at the alternative... Functional Magnetic Resonance Imaging (fMRI) uses huge, million-dollar magnetic scanners to see your brain without having to cut it open. Resolution is relatively high – down to the millimetre range. It … [Read more...] about Neuromarketing? Ask Me What You Want to Know. Part 2: fMRI
Neuromarketing? Ask Me What You Want to Know. Part 1: EEG
Originally posted on Chinwag last year by Dr. David Stillwell, Science Director at Cambridge Personality Research. Here he outlines his thoughts on the role of tracking Neuromarketing. Science fiction tells us brain reading is inevitable, but current methods are woeful at providing anything but the most basic insights. The Guardian reports on ad men using brain scanners, … [Read more...] about Neuromarketing? Ask Me What You Want to Know. Part 1: EEG