In case you missed the ever engaging Craig Sullivan at PsychUp this week or just want to go over it all again, he’s kindly provided his presentation on The Neuromarketing Toolkit for you to have a gander at.
All these trendy names like Neuromarketing, Growth Hacking, Conversion Optimisation, Neuropsych and endless variations – what do they actually mean? Are there some foundational techniques, tools and approaches you can use in real life? What stuff really works? Whether you’re writing content or designing customer experiences – there are some insight methods and tools here you can be using to shift emotions and behaviour tomorrow.