Recorded at the Habit Summit back in 2014, this video features Josh Elman, partner at VC firm Greylock and early product guy at Twitter, Facebook and Linkedin. He tells the story of his team's re-development of Twitter's signup process and the dramatic improvement in results. Whilst the video dates from a few years back and Twitter has some wider existential struggles, it's … [Read more...] about How Twitter Built User Habits
The Wrong Social Network: How Cognitive Bias Fools Marketers
This post was written by Mat Morrison, Social Media Strategy Director at Starcom MediaVest Group and originally appeared on his blog. You can find him @mediaczar and his evil alter ego, @evilczar. Like most other modern human beings (and I’m including you in this), I’m naturally bad at prioritising my life. There are all sorts of psychological processes that — while nicely … [Read more...] about The Wrong Social Network: How Cognitive Bias Fools Marketers
Facebook or Twitter? How Age and Narcissism Motivates The Choice
Facebook is a mirror while Twitter is a megaphone. That is the core of a University of Michigan study into the two dominant social networks and how people use them. Lead researcher Elliot Panek and colleagues carried out two studies. In the first, college students were asked how they used social media and given personality assessments. Among this age group, narcissists … [Read more...] about Facebook or Twitter? How Age and Narcissism Motivates The Choice