PsychUps are for anyone interested in exploring the ever-changing world of behavioural science and how it can be applied to business.
Last month’s PsychUp was a great success so we’re hoping to keep up the PsychUp winning streak with March’s get together and with another great line up of speakers, Q&A, nibbles and plenty of networking, it won’t disappoint.
Date: Wednesday 5th March 2014
Venue: The Bakery London, 25 City Rd EC1Y 1AA (Map)
The first Dr of Social Media in the UK and CEO of social intelligence consultancy Disruptive Insight, Dr Jillian Ney will be joining us. Dr Jillian helps brands transform digital noise into valuable insight for business and understand their brand story online. She is also a visiting academic at The University of Strathclyde where she lectures on digital marketing and social media.
Her presentation ‘Insight from the noise’ will explore how successful current social media monitoring and analytics solutions are and introduce a new way to view social media measurement.
Also joining us is Daniel Bennett, Choice Architect at #ogilvychange, the Behavioural Science practice which applies the thinking of Social
Psychology, Cognitive Psychology and Behavioural Economics to Marketing. Dan has applied Behavioural Science to call centres, shopping centres, apps, websites, pricing, health behaviour change and enjoys talking really loudly on his mobile in public places, which leads us in nicely to his presentation topic on;
The science behind why overhearing a mobile phone conversation can be so annoying?
Drawing upon scientific research carried out by himself and a team from the University of York’s Psychology department he’ll be divulging what it is that makes a ‘halfalogue’ so irritating to be around, whether saucy conversations are more annoying than mundane ones, and how these findings were discovered.
Early bird tickets still available. Book now.