News

Here at PsychMatters, we’re always after ways to help the up and coming so we’ve devised our Startup feature to showcase the very best of the best in the startup world. Introducing - Big Top. Website - http://bigtopapp.com/ Twitter - Coming Soon Founded in 2011 by Steve Evans and based in Brighton and Portsmouth with 7 members of staff. Big Top software was created so … [Read more...] about PsychMatters Featured Startup – Big Top

A fascinating study conducted by Outbrain, shows that contrary to what we may imagine to be true positive superlatives do not bring in the clicks and shares, negative ones pack a far more powerful punch. Drawing analysis from an impressive list of 65,000 paid link titles within Outbrain’s network they measured the impact of superlative use on engagement (click-through … [Read more...] about Positive Headlines Are The Worst

A big thank you to all who came yesterday to the fascinating and thought provoking discussion with best selling author of Hooked: How To Build Habit Forming Products, Nir Eyal. In case you missed it, or just want to see it again...and again. Nir has very kindly provided us with the slides to share with you lovely lot. "The Hook Model is a pattern found in habit-forming … [Read more...] about How To Build Habit Forming Products By Nir Eyal

Here at PsychMatters, we’re always after ways to help the up and coming so we’ve devised our Startup feature to showcase the very best of the best in the startup world. This week we give you...Monolith. Website - http://mnlth.co/ Twitter - @meetmonolith Founded in April 2012 by Martin Birac and Boris Surya and based in Amsterdam, Monolith is a retail analytics company. We … [Read more...] about PsychMatters Featured Startup – Monolith

We’re big fans of combining psych and business so we’ve collaborated a list of upcoming Psych events that quite frankly you’d be pretty crazy to miss. Building Habit-Forming Products: a Discussion with Nir Eyal Date: 28th April 2014 Time: 12.30-14.30 Venue: 62 Shoreditch High Street, London E1 6JJ What are the secrets of creating products customers use everyday? How does a … [Read more...] about Dates For Your Diary – A Line Up Of Upcoming Psych Events