A big thank you to all who came yesterday to the fascinating and thought provoking discussion with best selling author of Hooked: How To Build Habit Forming Products, Nir Eyal.
In case you missed it, or just want to see it again…and again. Nir has very kindly provided us with the slides to share with you lovely lot.
“The Hook Model is a pattern found in habit-forming technologies.”
“Product development is like an oyster – it forms something beautiful around an irritant”
If you want to watch the ever engaging Nir in action, he recently did a similar talk.
If this kind of event interests you, don’t forget to check out our Psych Conference coming to London on May 15.
It includes a world class list of guest speakers, a great opportunity for networking with like minded folk, big names, senior management from high flying brands and the opportunity to gain invaluable knowledge on how to drive business growth.