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Outreach is an integral part of our day to day life. Be it writing emails, chatting on twitter or stalking someone on Linkedin, we have all spent a significant time working out the best ways to get results. A lot of the techniques we use are ones advocated by some of the biggest names in the industry. However, most of the techniques put forward come from personal experience and … [Read more...] about Why Does It Work? – Explaining The Psychology Behind Outreach

PsychUps are for anyone interested in exploring the ever-changing world of behavioural science and how it can be applied to business. Last month’s PsychUp was a great success so we’re hoping to keep up the PsychUp winning streak with March’s get together and with another great line up of speakers, Q&A, nibbles and plenty of networking, it won’t disappoint. Date: Wednesday … [Read more...] about March PsychUp: Dr of Social Media Jillian Ney and Ogilvy’s Daniel Bennett

In advertising, emotion can create a commotion. That’s no shock. If a campaign presses your buttons, it’s more likely to be shared. A recent study on this subject, conducted by the National Science Foundation (and highlighted by .Rising), found that people were far more likely to share a humorous or cute video. If a campaign evoked anger or disgust, it too could go … [Read more...] about What (Ad Campaign) Goes Around, Comes Around…If You Make It Emotional

Steven Pinker, author of ‘The Blank Slate’ considers whether all humans are blank slates. In this video he discusses his argument that humans are born with innate traits. If we’re blank slates then we’re all equal. But if something is written on the slate, some people could have more of it than others. That would justify discrimination and inequality. [ted id=354] Find the … [Read more...] about Steve Pinker on Human Nature and The Blank Slate (Video)