A guest blog from Chairman and Principal at Redcatco and CEO of SocialOptic, Mr Benjamin Ellis with his musings and learnings from February's Psychup! Join us on Wednesday for the March edition of PsychUp with Dr Jillian Ney and Daniel Bennett. Book Now. February’s Chinwag PsychUp brought together Karen Haller, talking about the psychology of colour (or should that be ‘color’) … [Read more...] about Web Psychology – Colours and Conversions at Feb’s PsychUp by Benjamin Ellis
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Why Does It Work? – Explaining The Psychology Behind Outreach
Outreach is an integral part of our day to day life. Be it writing emails, chatting on twitter or stalking someone on Linkedin, we have all spent a significant time working out the best ways to get results. A lot of the techniques we use are ones advocated by some of the biggest names in the industry. However, most of the techniques put forward come from personal experience and … [Read more...] about Why Does It Work? – Explaining The Psychology Behind Outreach
March PsychUp: Dr of Social Media Jillian Ney and Ogilvy’s Daniel Bennett
PsychUps are for anyone interested in exploring the ever-changing world of behavioural science and how it can be applied to business. Last month’s PsychUp was a great success so we’re hoping to keep up the PsychUp winning streak with March’s get together and with another great line up of speakers, Q&A, nibbles and plenty of networking, it won’t disappoint. Date: Wednesday … [Read more...] about March PsychUp: Dr of Social Media Jillian Ney and Ogilvy’s Daniel Bennett
What (Ad Campaign) Goes Around, Comes Around…If You Make It Emotional
In advertising, emotion can create a commotion. That’s no shock. If a campaign presses your buttons, it’s more likely to be shared. A recent study on this subject, conducted by the National Science Foundation (and highlighted by .Rising), found that people were far more likely to share a humorous or cute video. If a campaign evoked anger or disgust, it too could go … [Read more...] about What (Ad Campaign) Goes Around, Comes Around…If You Make It Emotional
Steve Pinker on Human Nature and The Blank Slate (Video)
Steven Pinker, author of ‘The Blank Slate’ considers whether all humans are blank slates. In this video he discusses his argument that humans are born with innate traits. If we’re blank slates then we’re all equal. But if something is written on the slate, some people could have more of it than others. That would justify discrimination and inequality. [ted id=354] Find the … [Read more...] about Steve Pinker on Human Nature and The Blank Slate (Video)
The Neuromarketing Toolkit by Craig Sullivan
In case you missed the ever engaging Craig Sullivan at PsychUp this week or just want to go over it all again, he's kindly provided his presentation on The Neuromarketing Toolkit for you to have a gander at. All these trendy names like Neuromarketing, Growth Hacking, Conversion Optimisation, Neuropsych and endless variations – what do they actually mean? Are there some … [Read more...] about The Neuromarketing Toolkit by Craig Sullivan
Netflix presents: The Psychology of Why We’re Just Like Goldilocks
There’s no denying that Netflix is doing pretty well (4 million global subscribers). But now, they want to do the unthinkable. Raise their prices. In the USA, Netflix costs $7.99 per month. It’s been that price since 2011. But executives thinks that three years is enough. "It’s not clear that one price fits all" CEO Reed Hastings said, considering an experiment Netflix ran … [Read more...] about Netflix presents: The Psychology of Why We’re Just Like Goldilocks
The Colour of Money By Karen Haller
Colour is more than just a visual experience; colour is an incredibly powerful phenomenon used to influence us every day of our lives. It can influence our mood, behaviour and feelings; making us move quickly, feel relaxed, take action, eat more and spend more. It may seem hard to believe colour can have such an impact on our everyday lives. This is probably down to the fact … [Read more...] about The Colour of Money By Karen Haller
Neuromarketing? Ask Me What You Want to Know. Part 2: fMRI
Originally posted on Chinwag, the concluding part of Dr David Stillwell's discussion on Neuromarketing, which began with an analysis of EEG, he looks at the alternative... Functional Magnetic Resonance Imaging (fMRI) uses huge, million-dollar magnetic scanners to see your brain without having to cut it open. Resolution is relatively high – down to the millimetre range. It … [Read more...] about Neuromarketing? Ask Me What You Want to Know. Part 2: fMRI
Neuromarketing? Ask Me What You Want to Know. Part 1: EEG
Originally posted on Chinwag last year by Dr. David Stillwell, Science Director at Cambridge Personality Research. Here he outlines his thoughts on the role of tracking Neuromarketing. Science fiction tells us brain reading is inevitable, but current methods are woeful at providing anything but the most basic insights. The Guardian reports on ad men using brain scanners, … [Read more...] about Neuromarketing? Ask Me What You Want to Know. Part 1: EEG